SUBSCRIPTION TERMS (EMBERS APP)

Embers App Subscription Terms

Version: 1.1 Last date of amend: 15 January 2026 Change log: Added service availability, termination rights, and updated liability clauses to align with UK Consumer Rights Act.

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1. Introduction

These Subscription Terms apply to your use of the Embers the Dragon mobile application (the "App") operated by Embers the Dragon Ltd, a company registered in the United Kingdom ("we," "us," or "our").

By starting a free trial, purchasing a subscription, or using the premium features of the App, you agree to be bound by these terms. If you do not agree to these terms, please do not purchase a subscription.

 

2. Important Medical Disclaimer

Please read this section carefully.

The App is designed as an educational and support tool for parents and children to support emotional wellbeing. It is not a medical device, nor is it a substitute for professional medical advice, diagnosis, or treatment.

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Our Disclaimer:

• Self-Help Tool: You acknowledge that the App is an informational self-help tool. Use of the App does not create a doctor-patient, therapist-client, or any other clinician-patient relationship between you and Embers the Dragon Ltd.

• Not for Crisis: Whilst the principles of Embers can be helpful for a wide range of children, it does not take the place of treatment for children in need of more specialist care or support.

• No Monitoring: Please note that any information you input into the app is not monitored and cannot trigger a support response.

 

If at any time you have significant concerns for your child and are looking for a referral to children’s mental health services, please visit: https://www.nhs.uk/mental-health/children-and-young-adults/mental-health-support/

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For urgent support where you are concerned you are unable to keep yourself or your child safe please call NHS 111.

 

3. Subscription Plans and Trials

We offer three auto-renewing subscription options. All plans provide full access to the App’s content; the difference is the renewal frequency:

• Monthly Subscription: Billed every month.

• Quarterly Subscription: Billed every 3 months.

• Annual Subscription: Billed once a year.

 

7-Day Free Trial: Your subscription may start with a 7-day free trial.

• Eligibility: The trial is available to new users only.

• Automatic Conversion: Unless you cancel at least 24 hours before the end of the 7-day trial period, you will automatically be charged the price of the subscription plan you selected when you signed up.

• Cancellation: Uninstalling the app does not cancel your trial. You must cancel via your device’s subscription settings.

 

4. Payment, Renewal, and Pricing

Payments for the App are processed and managed entirely by the App Store provider (Apple App Store, Google Play Store, or Amazon Appstore).

• Merchant of Record: We do not process your credit card details or billing information directly. The App Store is the "Merchant of Record."

• Billing: Payment will be charged to your Apple ID, Google, or Amazon account at confirmation of purchase (or following the trial period).

• Auto-Renewal: Your subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current billing period. Your account will be charged for renewal within 24 hours prior to the end of the current period.

• Price Changes: Prices include VAT where applicable. If we increase our prices, the App Store will notify you. Your subscription may be paused or cancelled if you do not agree to the new price, subject to the Store’s specific policies.

 

5. Cancellation and Refunds

Because your payment is processed by an App Store, we cannot directly cancel your subscription or issue refunds. You must manage this through the platform you purchased from.

How to Cancel:

• iOS (Apple): Go to Settings > [Your Name] > Subscriptions.

• Android (Google): Open Google Play Store > Tap Profile > Payments & subscriptions.

• Amazon Fire: Go to Your Account > Apps & more > Your Subscriptions.

Refunds: Refund requests are subject to the policies of the platform:

• Apple: Refunds are at Apple’s sole discretion. Visit reportaproblem.apple.com.

• Google/Amazon: Please check their respective support pages.

Cooling-off Period Waiver: By downloading the App and accessing digital content immediately, you acknowledge that you lose your standard right of withdrawal (cooling-off period) under UK Consumer Law, as per the terms you agreed to with the Apple App Store, Google Play, or Amazon Appstore at the point of purchase.

 

6. Accounts and Usage

• Parental Controls: The App is designed for use by parents and children. Critical settings are protected by a PIN in the "Parent Zone." You are responsible for keeping this PIN secure.

• Single License: Your subscription grants a license for use on devices linked to your Apple ID, Google, or Amazon account.

• Family Sharing: Unless expressly stated otherwise on the App Store product page, this subscription is for individual use and does not support Apple Family Sharing or Google Play Family Library sharing across different accounts.

 

7. Privacy and Data Protection

We take your privacy and the protection of your child’s data seriously.

• Data Handling: Your use of the App is subject to our Privacy Policy [Link], which explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

• Children’s Data: We design our services to comply with the Age Appropriate Design Code (Children's Code). We do not sell your child's data. Any data collected is strictly for the functionality and improvement of the service.

• Consent: By using the App, you acknowledge that you have read our Privacy Policy.

 

8. Intellectual Property

All rights, title, and interest in and to the App (including characters, storylines, games, and educational content) belong to Embers the Dragon Ltd. You are granted a limited, non-exclusive, non-transferable license to use the App for personal, non-commercial purposes.

 

9. Service Changes and Availability

We are constantly updating the App to provide the best experience for you and your child.

• Updates: We may modify, suspend, or discontinue certain features, games, or content within the App at any time to improve performance, enhance functionality, reflect changes to the operating system, or address security issues.

• Availability: We do not guarantee that the App will be available at all times. We may experience hardware, software, or other problems or need to perform maintenance related to the App, resulting in interruptions, delays, or errors.

 

10. Termination

We reserve the right to suspend or terminate your access to the App immediately, without notice, if you breach these Terms. Upon termination, your right to use the App will immediately cease, and you will not be entitled to a refund for any remaining subscription period.

 

11. Limitation of Liability

11.1. Unlimited Liability: Nothing in these Terms excludes or limits our liability for: Death or personal injury caused by our negligence; Fraud or fraudulent misrepresentation; or Any other liability that cannot be excluded or limited by English law.

11.2. Damage to Device (Statutory Right): As required by the Consumer Rights Act 2015, if defective digital content that we have supplied damages a device or other digital content belonging to you, and this is caused by our failure to use reasonable care and skill, we will either: Repair the damage; or Pay you compensation.

11.3. Cap on Other Losses: Subject to clauses 11.1 and 11.2, our total liability to you for any other losses arising under or in connection with these Terms (whether in contract, tort, or otherwise) shall be limited to the total amount of subscription fees paid by you in the 12 months preceding the event giving rise to the claim.

11.4. Exclusion of Business Losses: The App is for domestic and private use only. If you use the App for any commercial, business, or re-sale purpose, we will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

 

12. Governing Law

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

 

13. Contact Us

If you have any questions about these Terms, please contact us at: support@embersthedragon.co.uk